Case Study: AMOVENS: An integrated P2P carsharing service
Amovens is a P2P platform to share entire cars, single seats cars and long term rent of cars. The platform is a 1,5 million members community with 178,904 cars shared. In addition, this platform has a rewards program. The community is mainly located in Madrid and south-east in Spain. P2P means valuation is 4,5 to 5. It means that both drivers and passengers are satisfied with their experience. This P2P car sharing platform is an interesting example of the collaborative economy for a number of reasons. This platform includes new services additional to traditional car sharing platforms such as BlaBlaCar, although the philosophy is the same: connecting drivers and passengers, sharing cars and travel costs. Thus, community on this platform can rent their entire car to the other members for a certain time. Another service is long-term renting. The platform leases cars and encourages those leasing them to share the car when they don’t use it. Thus, people taking cars on lease can make some money to reduce their own lease or even pay the car fully. Therefore, this platform provides an integrated P2P car sharing service. The main motivation to use this type of platforms is saving money - for both drivers and passengers. Others benefits are convenience, saving time, live experiences or make friends. Thus, travel behaviour seems to have changed because more people are joining this type of platforms lately. Although this has not been proved yet, probably this new travel model will lead to less car owners and less cars sold. For that reason, car manufactures are seeking ways to move to this new paradigm called sharing economy. Another consequence is that travel prices of traditional transportation companies could fall. The most of research suggests that this type of platforms are good for the environment because less cars are driven and less greenhouse gases are emitted in the environment. However, this has not been proven yet.
Author: Maria del Mar Alonso Almeida
Date: 28 May 2018