“Grown- for-you"-farm-to-table” home-delivery system
Name of the initiative: Nekedterem (“Grownforyou")
Organisation form: For profit organisation
Domain: food sharing
Starting year: 2012
Keywords: shorter food chain, farm-to-table, box system
Nekedterem was established in 2012, aiming at providing personal, trustworthy services for customers, who need healthy food from local Hungarian farmers. The basic idea was to establish a shortened “box-based” food chain, a “farm-to-table” home-delivery system in Budapest and its surroundings. The organisation has their own network of suppliers, as well. Lately, they also included more hand-made and home-made products, like prepared dairy and meat. With broadening the range of available products, they managed to reach a higher turnover, as customers buy “larger boxes”. Beyond the wide range of products, seasonal recipes and introduction of the new deliverers are also published on the website.
As of May 2019, the organisation delivers boxes to approx. 300 addresses. Two full time and one part-time staff work in their Budapest office, and 6 people work as deliverers and 5 people as packers. They deliver to addresses in Budapest and its surroundings twice a week.
Summing up, the speciality of Nekedterem is concentrating on local and hand-made products; their target are the health-conscious customers living in the capital. Besides that, the platform also aims to help local production. As all their products can be traced back, their customer service receives and answers questions and they work with a money back guarantee. The shortened food chain allows a more personal connection between producer and customer: this is their philosophy. Moreover, their customers may also meet producers, as they organise open days.
Author: Borbála Simonovits, ELTE University, Budapest, Hungary
Date added: 27 June 2019