Case Study: Island hopping
Name of the initiative: Island Mljet - Exchange of goods and services (Facebook group)
Organisation form: Informal Organization
Domain: Social and neighborhood support
Keywords: exchange of goods and services
Available: on Facebook, group is closed, members only, «Razmjena usluga Mljet» (Engl. Exchange of goods and services Mljet» Even though there aren't many major local collaborative economy players, aspects of sharing economy are still present. Mainly it can be seen in various groups on social networks who are founded by regular people with surplus of resources. The most interesting example are groups based on Croatian islands where people exchange various goods that range from food to clothes or even cars. With bad connection to mainland it greatly helps to have alternative way of exchanging goods and services. Introduction: Mljet is one of many Croatia's islands located on the south of Croatia. Its geographical location doesn't provide sustainable connection between mainland and Mljet. Therefore, this initiative helps to resolve this issue with connecting Mljet's residents and making the most out of all resources available on Mljet. The key idea of the initiative enables more efficient exchange of goods and services within the closed group of Mljet inhabitants. This includes mostly physical exchange, which is efficient because of Mljet's small size. Technology choices include social networks and notice boards. This initiative has local character and it connects different age groups on the island. Focusing primarily on agriculture, it has positive environmental and economic repercussions on the island's community. Without funding and rigid business structure, its continuity and informality is what makes it stand out. The initiative counts 781 active members, but its social effect is much wider. Through social networks it is continuously growing and reaching many Mljet's residents (directly or indirectly). Since Croatia is also known as “country of 1.000 islands” (actually there are 1244 islands from which 67 are inhabited). Hopefully, this initiative will continue to grow and eventually reach most of Croatia's inhabited islands, therefore providing stability and autonomy to its inhabitants.
Author: Kosjenka Dumancic, EFZG, Croatia
Date: 8 Jan 2019